Build a Network, Build a Business

There’s no blueprint for building a business. But if there was one, the first page wouldn’t be a pitch deck or a fancy logo.

It’d be a phonebook full of the right people.

Because here’s the truth, most founders learn the hard way: your network is your growth strategy. Not just for sales, not just for hiring but for sanity, and survival.

Every time you meet someone new, you open a door. To knowledge, to capital, to collaboration, to that one introduction that changes everything. 

Networking isn’t about awkward conversations and elevator pitches anymore, it’s about building real relationships that move your business forward.

And it’s never been more critical.

The markets shift fast and noise is everywhere, and in this current time, the people you know can help you cut through. 

In fact, according to a LinkedIn survey in 2016, over 80% of professionals believe networking is essential to career success, and 70% of jobs are never even advertised, they’re filled through connections. When you’re building something from scratch, those numbers matter.

Amelia Sordell, founder of personal branding agency Klowt, puts it simply:

“Do you know what’s been really cool? I do so much on LinkedIn. And there’s a lot of faces I recognise from having met them in person and it’s been cool to put a face to the name.” 

“It’s so cool to see some social media friends that you didn’t really know but we get to meet here in person. That’s the beauty of Ideas Fest right?” She added. 

So what exactly can networking do for you?

Here are five powers of networking that can seriously level up your business:

1. Access to Opportunities
Deals, hires, partnerships must happen through people, not platforms. The right network puts you where things happen.