We often hear we need to “get visible” but when everyone’s putting something out there, what does that really mean? Chasing likes, headlines or hype for the sake of it can backfire. Most of the time, it’s not about being everywhere but instead, being in the right place, saying the right thing, and giving people something real to connect with. The aim is not only to be seen, but to be clear about what we stand for.
That’s what How To Make The Headlines is all about. This September at Ideas Fest, four seasoned media insiders are coming together to lift the lid on what truly makes a story land. This session will move beyond vague PR tips and recycled social media mantras. You’ll hear the honest, unfiltered truth about how to get covered, how to stay relevant, and how to build a reputation that stands up to scrutiny.
(Spoiler: you’ve probably read their work, quoted their headlines, or tried to pitch them without even knowing it.)
Here’s a quick intro to the brilliant minds who’ll be unpacking their secrets on stage.
First up is Carol Driver. With more than two decades in UK newsrooms and a career that includes her role as Femail Editor at MailOnline, she’s shaped the national conversation on everything from health to business to lifestyle. Now, through her consultancy and tailored PR strategies, she helps entrepreneurs get seen and taken seriously by the right people. Carol’s approach cuts through the usual fluff: she understands how journalists think, what editors actually commission, and what founders need to do to turn their ideas into media-ready stories. Her sessions are equal parts tactical and empowering. As she often reminds her clients, the key isn’t just being newsworthy, it’s knowing how to show that you are.