The glossy headlines don’t tell you the whole story. Behind every so-called “overnight success” is a founder who’s been grinding for years, navigating uncertainty, making sacrifices, and finding ways to keep their vision alive when things get messy.

This September at Ideas Fest, six remarkable founders will take the stage for a session every entrepreneur needs to hear. Louise Hill, Karen Barrett, Tessa Clarke, Toby Harper, Nick Pritchard and Professor Dylan Jones-Evans will share what it really takes to play the long game.

Louise Hill co-founded GoHenry back in 2012 with a simple but powerful mission: help kids and teens learn to manage money in a cashless, digital world. At the time, few in the financial industry were paying attention to how young people interacted with money, but Louise saw a gap and took a risk.

GoHenry began as a small, crowdfunded venture and grew steadily into one of the UK’s leading financial education platforms, reaching millions of users and reshaping how families talk about money. It wasn’t an easy road. Fintech is a fiercely competitive space, and GoHenry’s journey demanded constant adaptation but Louise’s commitment to building something families could genuinely trust has been at the heart of its growth.

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